There is a need to reinvest from traditional call centres to connected consumerism. Understanding the customers of today would enable businesses to make thrifty investments for tomorrow. The businesses need to explore avenues which shape up the consumer experiences and make it more interactive because those businesses which are co-created with the collaboration of customers are considered to be more prudent. But it is not only the technology which enables a business to build stronger relationships with the customer, a business do need to innovate and make products which are culturally fit and gives customer more empowerment. But it is not the technological penetration upon which should be the prime focus rather how this technology can strategically fit into organisation’s overall strategy and how to exploit the available opportunities using it should be the paramount concern. It is not only the youth but juveniles too have become more tech-savvy, through which it is imperative that businesses too need to redefine. Consumers do recurrently share their experiences through available digital media and like to be connected. It is the power of this technology due to which consumer feels more empowered. Globalisation has enthralled the people towards the golden triangle of technology.
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